THE SOFTER SIDE OF OUTDOOR PERSUITS
Creative direction, casting and photography for outdoor and fashion brands. Exploring the human, playful and emotional side of life outside.
I’m Morgan. Photographer, director and founder of Gloaming. I work across the outdoor and lifestyle space, creating campaigns for brands who value different ways of belonging outside.
My work sits between documentary instinct and cinematic storytelling. I’m drawn to beauty, play and performance while capturing the chaos and joy found in ordinary life.
Over the last decade, I’ve been developing a clear sense of how the space is represented and where there’s room to tell new and different stories.
I grew up with a deep connection to nature, and it runs through everything I make. I’m particularly interested in broadening who gets seen in these spaces, championing female perspectives and creating more emotionally honest representations of movement and outdoor life.
Refined, Reliable
Art-led creative.
My work always starts with people and place.
Whether casting a campaign, building an activation or developing a creative concept, I'm interested in the characters, stories and subcultures that make outdoor life meaningful. The things that sit around the edges like history, play, softness, humour and the quieter, more expansive stories of life outside.
For larger projects, I work through Gloaming with a multidisciplinary team, delivering end-to-end campaigns, branding and production.