About

I’m a photographer, art director, and founder of Gloaming Creative. Based in Manchester, I work with global brands to bring their visions to life through bold, cinematic campaigns.

My work sits across the outdoor and lifestyle sectors, where I collaborate closely with clients to shape and capture meaningful narratives—highlighting both the beauty and performance of their designs. Through Gloaming, I offer comprehensive branding and end-to-end campaign development, from concept through to delivery.

Alongside directing and shooting immersive digital campaigns, my practice also includes casting, location sourcing, and experience design. I’m particularly passionate about championing female storytelling within the outdoor space, creating work that feels both powerful and considered.

Services

  • Photography

    • Campaign, lifestyle, outdoor, and editorial photography
    • Natural light and location-led image making
    • Studio and on-location shoots across the UK and beyond

  • Directing

    • Direction for brand films, product launches, and content series
    • Emotive storytelling with a focus on light, place, and people
    • Hands-on from treatment to final edit

  • Casting

    • With an emphasis on real people and outdoor communities
    • Street casting and model sourcing
    • Working with diverse, expressive faces that bring authenticity to a shoot

  • Location Sourcing

    • Specialising in unique outdoor and lifestyle locations
    • Logistics and local know-how
    • A database collated over the years of natural spaces, wild spots and incredible private interiors

  • Creative Production

    • End-to-end campaign management
    • Crew sourcing, scheduling, budgeting and on-set direction
    • Collaboration with stylists, set designers, editors and more

  • Copywriting

    • Campaign headlines, taglines and brand voice development
    • Product and launch copywriting that brings personality and purpose to new releases
    • Concept development and treatment writing