Back in Focus brings IOLLA’s eyewear into a distinctly Manchester context, cementing the brand’s presence through a playful, place-led visual identity.

Creative Direction, Casting + Production: Gloaming

Stills: Morgan Barfield
Art Direction: Iolla in-house
Styling: Kathryn + Erin (Iolla)
Sylk Studio / Millennial Vintage
Videography: Tom Kristopher
Talent: Fad Models + Unsigned