Mikaela Lyons - Charms and Cords

Mikaela Lyons is a British jewellery designer who crafts timeless, symbolic pieces inspired by vintage curiosities and Mikaela’s own personal heritage. Her brand emphasizes sustainability, with each piece handmade in the UK using locally sourced materials and traditional silversmithing techniques.

Mikaela is one of my longest standing clients and for this lifestyle campaign, we collaborated closely to visually narrate the brand's playful, past-driven approach. Liu was both the talent and stylist working with her own archive of incredible designer pieces to bring a clear sense of character and individuality to the campaign. The results are a warm, intimate set of stills flooded with glorious natural light that reflect the bold, feminine point of view of the brand.