Sums Socks - Studio Campaign

Creative Commercial Stills

Stills: Mark Gregson
Styling and Creative Direction: Morgan Barfield
Production: Gloaming Creative
Talent: Tom Birch

For Sums, we produced a series of creative studio portraits designed specifically for e-commerce. The work embraced bold, colourful, and atmospheric lighting to create images that felt dynamic, energetic, and true to the brand’s identity. By blending product-focused clarity with cinematic, emotive lighting, the portraits not only showcased the socks but also communicated the lifestyle and community ethos behind Sums. The result is a vibrant e-commerce experience that feels immersive and aspirational, standing out in a crowded online marketplace.