WELTER EXPERIMENT 07

‘Sense of Summit: Silencio’

Stills and Creative Direction: Morgan Barfield
Production & Location sourcing: Adam Hunt (Gloaming Creative)
Casting: Morgan Barfield (Gloaming Creative)
Videography: Tom Kristopher
Styling: Sophie Scott
Ecom Stills: Christina Sylvester
Talent: Abbie, Max, Connor, Tallulah

The team at Welter reached out to develop a campaign for their new Spring collection—focused on technical, windproof outerwear and jersey wear. Together, we developed the theme ‘Sense of Summit’ and handled the full suite of creative production. The campaign was rolled out across Welter’s website, social channels, and a dedicated pop-up event in South Korea.

The campaign was widely shared across influential outdoor platforms and generated organic, high-volume user coverage from the event itself.