Refrigiwear
Brand Manifesto

Founded in New York in 1954, Refrigiwear built its reputation on rugged, utilitarian garments designed for tough working environments. Now under Italian ownership and with a legacy of fashion-forward collaborations, the brand has evolved into a symbol of functional style, bridging workwear authenticity with contemporary design.

I was brought on to creatively direct and photograph a cinematic video campaign that would speak to the modern Refrigiwear customer. One who values both purpose and personality. The result is a timeless, visually rich piece shot across Manchester that explores the duality at the heart of the brand: bold silhouettes and directional colourways, grounded in garments made for real-world use.

This evergreen piece of content acts as a visual brand manifesto, capturing the Refrigiwear ethos across both fashion and function.